White Cloud Cigarettes – The Best Electronic Cigarette?

I’ve been hearing quite a bit recently about an e cigarette by a company which goes by the name of White Cloud. Although I was intrigued by the look of this product I’d put off buying one to review due to the relatively high cost compared to other electronic cigarettes on the market. I just couldn’t justify spending another $300 when I had a drawer full of almost new e cigs which I don’t use.

Happily, White Cloud got in touch with me a few weeks ago and asked if I’d like a free e cigarette to do a review for this site. Never one to turn down anything for free, I gladly accepted and was promptly sent out both a Cirrus 2 and Cirrus 3 starter kit to test.

Now, when you take a look at the white cloud web site and see that you going to have to shell out at least $190 you might wince and decide to look elsewhere. After all, this is a company that’s proud of the fact that they are selling the most expensive product on the market. When you see that printed on their web site you know that you are dealing with a company which at least gives the impression that they pay a great deal of attention to providing an electronic cigarette that is a cut above the rest. The question is though, do White Cloud cigarettes offer enough value for the user to make up for the substantial cost?

What Do You Get in Your Starter Kit?

The Cirrus 3 Starter kit costs $289.95 and contains the following:

  • 3 batteries
  • 5 SmoothDraw Carts
  • 1 USB Express Charger
  • 1 Mains Adapter
  • 1 User Manual
  • 6 Month Warranty

The Cirrus 2 Starter kit costs $239.95 contains the following:

  • 2 Cirrus II batteries
  • 5 SmoothDraw Carts
  • 1 USB Express Charger
  • 1 User Manual
  • 6 Month Warranty

The first thing you notice when you open up your package from White Cloud is that they have put plenty of effort into their presentation. The box the Cirrus 3 in particular comes in is pure quality, well constructed cardboard which gives an indication of what is contained within. The Cirrus 2 comes in an interesting package itself which resembles a massive tobacco cigarette box.

How Does It Smoke?

As far as I’m concerned, the favor of the cartridges is the thing that really makes White Cloud stand out from the competition. You wouldn’t think it would be all that hard to create a nicotine liquid that tastes like coffee, chocolate or menthol, but most manufacturers seem to struggle for consistency in this area. With the Cirrus you know exactly what you are going to get when you inhale with just about all their flavors. They are undoubtedly the best I have tried in this area. Not only are they realistic, but white cloud cartridges taste natural compared to the somewhat artificial flavor you get from many of the cheap e cigarettes on the market.

The only flavor I think could have done with a little tweaking was the new strawberry carts. These were actually very pleasant to smoke with a nice fruity flavor, I just felt that they could have been a little bit closer to a genuine strawberry fruit flavor. Although having said that, if you like the taste of strawberry candy then these will be right up your alley.

My personal favorite was the espresso carts thanks to my love of black coffee, but there isn’t one flavor I wouldn’t happily consume on a regular basis.

Throat hit with these products is fantastic too, really helping to give you that “smoking” feel. Unusually for an e cig I prefer the a strength which isn’t the very strongest the company makes. For me the full strength option is the perfect combination of flavor, throat hit, vapor production, and nicotine. If you are a very heavy smoker you might want to experiment with the Extra strength options, but for me they aren’t required.

Why Is The White Cloud So Expensive?

Many manufacturers out there today are selling products which are simply rebranded versions of a generic device. That’s not to say that there is anything wrong with them, but when a company goes out of their way to create a unique, high end product, you have to sit up and take notice.

Whereas most manufacturers settle for the standard lithium ion batteries when creating a two piece e cigarette, White Cloud have raised the bar by searching out their own power source directly from the manufacturer responsible for making the units for Apple’s products. This means that if you are willing to pay for the privilege you get a battery that lasts an extraordinary amount of time given its tiny size, and which can be recharged to full power in as little as 90 minutes. Not only that, but they have implemented a shock absorption system which means you won’t destroy your electronic cig if you accidentally drop it from a reasonable height. If you have ever broken an expensive battery from another manufacturer then this might be an important selling point for you.

They’ve also gone to great lengths to reduce the size of the chip which controls the e cig, enabling them to create a device much smaller than those of the competition with the Cirrus 3.

Add the superior quality of the batteries to the outstanding flavor of the carts and the comprehensive warranty provided and you start to see why you have to pay a premium price for this obviously premium product. On top of that you have a reputation for customer service which I’ve heard is on a par with that at green smoke, although I haven’t had cause to test it out because everything works so well.

Should You Spend Over $200 On A White Smoke Cigarette?

The vast majority of smokers who are looking for an electric cigarette are going to give the White Cloud a wide berth thanks to the fact that there are so many good quality kits out there at a fraction of the price. It’s a pity really because the Cirrus III really is a nice bit of kit, and is wholeheartedly recommended for those of you who want a product which has been put together with a great amount of thought and care. The White Cloud really might be the best electronic cigarette available at the moment, and we all know that you have to pay a premium if you want to get your hands on the best.

The best things about the White Cloud Electronic Cigarette:

  1. Superior battery technology means your power units are robust and charge quickly
  2. Outstanding flavor, the best e cigarette carts I’ve tried so far. Edit: I’ve since tried the new Green Smoke Flavormax Cartridges and consider them to be superior.
  3. Smooth draw technology means you don’t feel like you are trying to suck a golf ball through a straw
  4. Super compact design gives you an e cig you can fit in your pocket without even realizing it’s there

Things that could be better about White Cloud cigarettes:

  1. Rock star pricing
  2. I’d like to see a manual battery option
  3. A USB cigarette and Portable Charging Pack option wouldn’t go amiss

Click Here to buy White Cloud Cigarettes from the online store

If the White Cloud Cirrus is too expensive for your tastes then you might want to check out some of my other e cigarette reviews:

6 thoughts on “White Cloud Cigarettes – The Best Electronic Cigarette?”

  1. I’m a big fan of White Cloud! Quit smoking a year and a half ago the day I got my Cirrus II starter pack. I began with the extra strength cartridges, but they were a bit much for me, so I soon went with full strength, and they are just right for my use. I prefer the regular flavor best, but occasionally use the espresso flavored cartridges. Got a Cirrus 3X starter pack a few weeks ago and really like them as well plus they last longer for a slight increase in size. Both offer really good vapor and the battery life is as advertised. In summary, you cant go wrong with White Cloud, their customer service and warranty claims are no hassle positive experiences, and you get tons of great tasting vapor. Also, if you buy 5 packs of cartridges you get 1 pack free, so thats an even bigger savings. I usually order 10 packs at a time and get 12 back, all you have to do is tell them what strength and flavor you want for the free ones in the online order comment box. IMHO, White CLoud is definitely the best and well worth the extra cost versus inferior cheaper brands.

    1. Hi Doug,

      Glad to hear you are enjoying your White Cloud E Cigarette. I agree they are a brand which is worth considering when you are in the market for a smoking replacement and have a lot of cash to spend.


  2. Wow,I cannot BELIEVE how much White Cloud is a rip-off!!! $289 are you serious??? Do yourselves all a favor and Google “Joyetech Ego-C”(or just visit ECF and let some experts in their lead you to the correct e-cig choice). Would you rather pay $289 for a kit or in the area of $65-$75 for a kit WAY better and one that will last you more like 600 puffs a charge as opposed to the measly 200 puffs these cheap e cigs provide,not to mention they aren’t nearly as powerful,not even in the ballpark really. I just cannot believe a company is so blatently ripping people off,so sad

  3. Jeff,

    I have been using white cloud for awhile now and i found your statements to be false.. The price is right for the quality products that White Cloud has to offer and if your have check their website the prices have been cut… the puff counts are great 600-800 puffs is what i am getting and other i know that have gotten the same kit as me got the same…

    As for flavors Amazing also.. the new Apache flavor i love if anyone loves Ciagers this is the flavor you have to try reminds me of a Backwoods sweet…


  4. Just wanted to add that our starter kits, cartridges and accessories have received price slashes. Our kit prices are now as follows:

    Cirrus 2: $59
    Cirrus 3: $114
    Cirrus 3X: $184 (currently on sale for 119)

    All cartridges are now $13.95 or less.

  5. My husband & I tried white cloud about 2 years ago and gave up. We could not get the battery to hold a charge, we kept it plugged in overnight even kept in for days and the cartridge just didn’t perk up. We tried it with new cartridges and had the same problem. We would like to try it again but we are also not keen about the price since we need 2 sets of cartridges all the time.

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